So many good ideas fail to either get to market at all, or fail to acheive their full potential.

Commercialisation is a broad process that converts or adds value to assets (including various types of intellectual property) to derive create a revenue stream.

Commercialisation is the realisation of an opportunity. Conversion is central to the concept of commercialisation. It takes a product or service through for example in-house production or a trade sale, licensing, joint venture or other type of collaboration, merger, business sale, or initial public offering. Commercialisation is often seen in terms of what it can do for a product or a technology but it can be applied equally to almost any business concept.

 

The elements of commercialisation include but are not limited to:

 

> Strategic planning;

> Business planning;

> Marketing;

> Intellectual property protection;

> Distribution channels;

> Contractual

 

Contact Duplicity Consulting if you would like a complimentary review of your commercialisation strategy.