CMS means a content management system that is used to manage Content on the website site.

 

Content means the information on a Webpage.

 

Email Marketing means email that are sent to potential and actual customers about a businesses goods or servcies. It can often be hard to distinguish between spam and legitimate email marketing messages.

 

Inbound Links means a link that appears on another site that points to the website in question.

 

Keywords means the words that a business is hoping that potential clients will search for via a Search Engine and land on their webpage.

 

Keyword density a technique that attempts to make a pages key word more prominant by repeating it over and over again to reinforce what the page is really about. [Note that this techniques usefullness is now in question].

 

Keyword Ranking means the position of the Website's Webpage on the Search Engines relative to the Competitors.  A better performing Keyword will have a higher position and be towards the top of the results page.

 

Keyword Research is the process of using specialised software to determine what Keywords are most regularly searched for to find information about a particular topic or service.

 

Page Rank or PR means the relative importance of a webpage as determined by Google. It is generally thought to reflect the links from other sites to the site whose rank is being measured.  It is expressed as an integer from 0 to 10.

 

Page Impressions is the preferred metric to determine how busy or popular a site is.

 

Pay-per-click (PPC): Used to describe those search engine services that charge for creating visitors to your site. The cost of each visitor is determined either by a BID or FLAT FEE that you are charged each time a search engine user clicks on a link to your site from these sponsored links. Often confused with SEO. Pay per click is a subset of SEO and is also referred to as SEM.

 

Search Engines means the main places where people go online in an attempt to find Webpages including Google, Yahoo and Live.  Note that many others exist.

 

Search Engine Optimisation or SEO has two limbs: natural or organic search engine optimisation and paid inclusion.  In the context of this initial review it refers to natural or organic rankings.  SEO therefore is the process of designing a Webpage so that its targeted Keyword achieves a higher ranking on a Search Engine.  It may involve, crafting the URL, title tag, meta tags, H1 and H2 tags, site architecture, and keyword density to improve the position of the Webpage in the Search Engines.

 

Search Engine Results Placements (SERP's) means the position in a Search Engine of the Keywords targeted by the Clients Website(s).

 

Traffic is a general term for the amount of people looking at a Website.

 

Viral marketing is a technique that creates some sort of content that users distribute for them because they rate it so highly.

 

Webpage is any page that appears to a web browser on a Website.

 

URL means the unique universal resource locator which is the address of a Webpage.

 

Contact Malcolm Burrows if you would like any further terms added to the glossar