> online definitions
'The term "Web 2.0" refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.'
Wikipedia
online marketing
From the simple to the complex
An essential part of any business and marketing plan is an online marketing plan. Like all aspects of Duplicity's services, the plan should be 'situational' in that it should fit the situation. Small business need a simple online marketing plan, whereas larger transactional businesses that depend on their 'click-through-rate' for their very survival require a more rigourous approach.
An online marketing plan is similar in nature to a traditional marketing plan, except that clearly, the distribution channels differ. Assuming that the usual analysis of the target market has been completed by the business, then an online marketing plan should be prepared so as to maximise the effectiveness of the businesses online presence.
Elements of an online marketing plan:
> Keyword research and identification:
- Identify the keywords that you would like webrowsers to type into a search engine to hopefully locate your website;
- Both narrow and broad phrases should be targetted and mapped to your websites content.
> Natural SEO Plan including;
- site architecture reflecting the targetted keywords;
- content plan;
- natural link footprint;
- link bait;
> Competitor analysis including:
- page rank comparison;
- amount of inbound links;
- search engine results placements (SERP's) for keywords;
> Online Advertising (SEM)
- Google adwords;
- Online advertising;
- Viral marketing campaigns
> Site Metrics
> Introduction of key metrics including:
- Conversion or inquiry ratios;
- Page views;
> Increase online footprint
- Directories and inbound links;
- Bloggs to participate in;
- Participation in third party exchanges.
> Email marketing plan
- How you gather, cleanse and distribute emails to your target audience.
Don't know what it all means? Then click here for our list of online marketing terms.
If the language of the web is foreign to you, then click here to view our list of ecommerce definitions.
Contact Duplicity Consulting if you would like a complimentary review of your existing online marketing plan.